The company MammaRò was born in Lucca in 1967 with a small production of artistic ceramics made by the family Pierallini.
The brand bears the name of the mother of a large family: Mom Rosanna.
The young brothers realizzavano objects with an ancient technique of Etruscan origin called “wick” very colorful and unusual shapes so that you have a great success, especially with the French and German travelers who passed on the street in front of their small factory at home.
In a short time the production is intensified to allow them to realize a dream: the opening of the first “shop” is 1985.
In Piazza Anfiteatro is made the first store in a historic and prestigious of the city. Since then, the company has developed a network of franchise by opening many other outlets, both in Italy and abroad.